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The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance.
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Marketing Management, Philip Kotler
- Language
- Released
- 1997
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Good
- Price
- €3.99
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- Title
- Marketing Management
- Language
- English
- Authors
- Philip Kotler
- Publisher
- Prentice Hall
- Released
- 1997
- Format
- Paperback
- ISBN10
- 0132613638
- ISBN13
- 9780132613637
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, University Textbooks, Marketing & Sales, Professional Literature, Marketing and PR, Studying, Business Economics
- First published
- 1994
- Original title
- Marketing management
- Rating
- 4.05 out of 5
- Description
- The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance.