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More about the book
This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
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- Title
- Marketing management
- Language
- English
- Authors
- Philip Kotler, Kevin Lane Keller
- Publisher
- Pearson International Edition
- Released
- 2009
- Format
- Paperback
- ISBN10
- 0131357972
- ISBN13
- 9780131357976
- Category
- Motivation and Self-help, Marketing and PR
- Description
- This is the 13th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.