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This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
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- Title
- Marketing Management
- Language
- English
- Authors
- Philip Kotler, Kevin Lane Keller
- Publisher
- Pearson Education
- Released
- 2012
- Format
- Paperback
- ISBN10
- 0273753363
- ISBN13
- 9780273753360
- Category
- Marketing and PR
- Description
- This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.