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All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.
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Marketing management, Philip Kotler
- Language
- Released
- 2012
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- Title
- Marketing management
- Language
- English
- Authors
- Philip Kotler
- Released
- 2012
- ISBN10
- 0273743619
- ISBN13
- 9780273743613
- Category
- Marketing and PR
- Description
- All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.