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collective
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297 titles
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Michael R Czinkota
International marketing
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George Edward Breen
Do-it-yourself Marketing Research
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Herbert Greenberg
How to Hire and Develop Your Next Top Performer. The Five Qualities That Make Salespeople Great
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Communication Today Vol. 8, No. 2, 11/2017
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Malcolm McDonald
Marketing plans : how to prepare them, how to use the
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Lifestyle Brands
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Methods, data, analyses. 11/2017
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Danny Rogers
Campaigns That Shook the World
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Hadwig Kraeutler
New strategies for communication in museums
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Lois K. Geller
Sold!
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collective
Elementary Market Leader
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Arthur Winston
Direct marketing and the law : what managers need to know
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collective
CIMA. Enterprise Operations
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Philip Kotler
Kotler on marketing
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Robert Heller
The Naked Market
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collective
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business
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Tyrone Black
Money and banking
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Robert Bartels
Comparative Marketing. Wholesaling In Fifteen Countries
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Pat Häusler-Greenfield
Getting Through in Business
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Philip Kotler
Marketing Management
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Seth Godin
Linchpin : are you indispensable?
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collective
Doing Business in the Netherlands
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Allan Pease
Questions are the answers. How to get to 'yes' in network marketing
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Peter Hinssen
The network always wins
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Lucas Cornelius
Trading in the Global Currency Markets
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Noel M. Tichy
The Leadership Engine
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Morten T. Hansen
Colaboration. How Leaders Avoid Traps, Create Unity, and Reap Big Results
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Bryan Maizlish
IT portfolio management step-by-step
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Roger Bootle
The trouble with markets : saving capitalism from itself
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Harriet Posner
Marketing fashion
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Robyn Waters
The Hummer and the Mini : navigating the contradictions of the new trend landscape
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Alexander Prosser
Integration Management with SAP® ECC
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Allen P. Adamson
Brandsimple : How the Best Brands Keep It Simple and Succeed
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John Nicholson
How Do You Manage?
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Doni Tamblyn
The Big Book of Humorous Training Games
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Joanna Gutmann
Taking Minutes of Meetings
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Philippe Gosseye
The Extraverted Nerd. The B2B Marketing Cookbook
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Web Copy That Sells
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From International to Cross-Cultural Marketing
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Peter Sampson
Qualitative Research
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Peter M Chisnall
The Essence of Marketing Research
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What is Market Research?
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Esomar
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Reaching agreement on a marketing research project
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Why Advertise?
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Donald R. Lehmann
Product Management
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Philip Evans
Blown to bits : how the new economics of information transforms strategy
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Anthony James Veal
Research methods for leisure and tourism
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