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- 815 pages
- 29 hours of reading
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For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
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Marketing management, Philip Kotler, Kevin Lane Keller
- Language
- Released
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing management
- Language
- English
- Authors
- Philip Kotler, Kevin Lane Keller
- Publisher
- Pearson Prentice Hall
- Released
- 2009
- Format
- Hardcover
- Pages
- 815
- ISBN10
- 0136009980
- ISBN13
- 9780136009986
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, University Textbooks, Marketing & Sales, Professional Literature, Marketing and PR, Studying, Business Economics
- First published
- 1994
- Original title
- Marketing management
- Rating
- 4.05 out of 5
- Description
- For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.