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- 800 pages
- 28 hours of reading
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This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.
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Marketing Management, Philip Kotler
- Language
- Released
- 1994
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing Management
- Language
- English
- Authors
- Philip Kotler
- Publisher
- Prentice Hall
- Released
- 1994
- Format
- Paperback
- Pages
- 800
- ISBN10
- 0130980056
- ISBN13
- 9780130980052
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, University Textbooks, Marketing & Sales, Professional Literature, Marketing and PR, Studying, Business Economics
- First published
- 1994
- Original title
- Marketing management
- Rating
- 4.05 out of 5
- Description
- This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.