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"This new global edition has retained the integrity of Kotler and Keller's work, with Suzan Burton enhancing this edition to include Australian references, case studies, statistical data and trends, and regulatory bodies and government legislation where appropriate. Suzan Burton from Macquarie University, Australia" --Distributor.
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Marketing Management, Philip Kotler, Kevin Lane Keller
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing Management
- Language
- English
- Authors
- Philip Kotler, Kevin Lane Keller
- Publisher
- Pearson
- Released
- 2016
- Format
- Paperback
- ISBN10
- 9332557187
- ISBN13
- 9789332557185
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, University Textbooks, Marketing & Sales, Professional Literature, Marketing and PR, Studying, Business Economics
- First published
- 1994
- Original title
- Marketing management
- Rating
- 4.05 out of 5
- Description
- "This new global edition has retained the integrity of Kotler and Keller's work, with Suzan Burton enhancing this edition to include Australian references, case studies, statistical data and trends, and regulatory bodies and government legislation where appropriate. Suzan Burton from Macquarie University, Australia" --Distributor.