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- 800 pages
- 28 hours of reading
More about the book
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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Marketing Management, Philip Kotler, Cunningham, Peggy H
- Language
- Released
- 2004
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Marketing Management
- Language
- English
- Authors
- Philip Kotler, Cunningham, Peggy H
- Publisher
- Prentice Hall
- Released
- 2004
- Format
- Hardcover
- Pages
- 800
- ISBN10
- 013039713X
- ISBN13
- 9780130397133
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, University Textbooks, Marketing & Sales, Professional Literature, Marketing and PR, Studying, Business Economics
- First published
- 1994
- Original title
- Marketing management
- Rating
- 4.05 out of 5
- Description
- For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.