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- 832 pages
- 30 hours of reading
More about the book
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice
Book purchase
Marketing management, Philip Kotler, Kevin Lane Keller
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Damaged
- Price
- €3.47
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- Title
- Marketing management
- Language
- English
- Authors
- Philip Kotler, Kevin Lane Keller
- Publisher
- Pearson
- Released
- 2016
- Format
- Paperback
- Pages
- 832
- ISBN10
- 1292092629
- ISBN13
- 9781292092621
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, University Textbooks, Marketing & Sales, Professional Literature, Marketing and PR, Studying, Business Economics
- First published
- 1994
- Original title
- Marketing management
- Rating
- 4.05 out of 5
- Description
- For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice