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- 729 pages
- 26 hours of reading
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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Marketing management, Philip Kotler, Kevin Lane Keller
- Language
- Released
- 2005
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Marketing management
- Language
- English
- Authors
- Philip Kotler, Kevin Lane Keller
- Publisher
- Prentice-Hall of India
- Released
- 2005
- Format
- Paperback
- Pages
- 729
- ISBN10
- 8120327993
- ISBN13
- 9788120327993
- Series
- Tags
- Non-Fiction, Textbooks, Business, Business & Management, University Textbooks, Marketing & Sales, Professional Literature, Marketing and PR, Studying, Business Economics
- First published
- 1994
- Original title
- Marketing management
- Rating
- 4.05 out of 5
- Description
- For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.